How the data works
Numbers on this page are live. Last data update 31 Oct 2026.
Where the data comes from
Every ad comes from the public Meta Ad Library, which lists the ads running on Facebook, Instagram, Messenger and Meta's Audience Network. We re-check the brands we follow on a regular schedule (the date of the last update is at the top of this page) and keep a copy of each ad, so it stays searchable after it stops. We only see the brands we follow, and a brand can go a while between checks.
Today that is 44,323 ads (37,456 running now) from 6,597 advertisers. Coverage is mostly Indian direct-to-consumer brands; it is not every advertiser on Meta. The oldest ad start date we have is 24 Jan 2018.
How days running is measured
Days running is the number of calendar days from the ad's start date in the Meta Ad Library to today, or to the day it stopped. We count on the India calendar (Asia/Kolkata), so a running ad gains a day at midnight IST. An ad that started today has run 0 days.
An ad is stopped when the Meta Ad Library marks it inactive, or when it no longer appears in the brand's live ads on three checks in a row. Its end date is Meta's end date when Meta gives one, otherwise the last day we saw it running.
Why we never show spend or revenue
Meta publishes spend only for political and issue ads and for ads shown in the EU. For an Indian brand selling in India, nobody outside Meta and the brand knows what an ad costs or earns. Tools that show it are estimating. We show how long ads run instead: it is public and it is exact. A long run is a research signal, not proof of sales: brands usually stop ads that don't work, but some keep ads running for awareness, for testing or by oversight.
Categories
Each ad gets one category from an automatic classifier; an ad without one takes its brand's category. Live numbers per category:
| Category | Live ads | Brands |
|---|---|---|
| Skincare and beauty | 6,664 | 160 |
| Haircare and ayurveda | 4,247 | 155 |
| Jewellery | 3,728 | 331 |
| Men's fashion | 3,708 | 343 |
| Fragrance and accessories | 2,876 | 137 |
| Kitchen and home | 2,367 | 319 |
| Home decor | 2,156 | 364 |
| Food and snacks | 2,060 | 131 |
| Women's western wear | 1,301 | 99 |
| Women's ethnic wear | 1,284 | 192 |
| Activewear and innerwear | 1,210 | 96 |
| Kids' clothing | 979 | 231 |
| Footwear and bags | 718 | 84 |
| Gifts and handmade | 595 | 137 |
| Car accessories | 423 | 93 |
Winning products
A product is a product page (a link like /products/…) that a store sends ads to. We group a brand's live ads by that page and list it once its longest-running ad has run 30 days. We don't know sales. See winning products.
Known limits
- Pictures and videos load from Meta's servers and their links expire. When one fails we show a placeholder with a link to the ad in the Meta Ad Library and fetch a fresh link.
- 251 older ads have no saved picture or video at all.
- Start dates are Meta's. An ad that was paused and restarted keeps its first start date.
- Days running says how long a brand kept an ad live, not how much it spent or sold.
Corrections and removal
Spotted a mistake, or own an ad and want it removed? Email admin@certifide.in or use the removal page. Developers can read the same data as JSON: see for developers.