How to see a competitor's Facebook and Instagram ads
Last updated 31 October 2026
Short answer: every ad running on Facebook and Instagram is public in the Meta Ad Library. Search the competitor's name there, or search it here to see their ads sorted by how long each has run.
1. The Meta Ad Library
- Open facebook.com/ads/library, pick the country and “All ads”.
- Type the competitor's brand or page name and pick their page.
- You see every active ad, with its start date, platforms and versions.
It does not rank ads by how long they have run, and it shows spend only for political and issue ads and for ads shown in the EU.
2. On a brand's Facebook page
On the page, open “Page transparency” and “Go to Ad Library”. It is the same list, filtered to that page.
3. Here
Search the brand. Its page shows every ad we have, live and stopped, the longest-running first, with new ads per month. Track the brand to follow its new ads from your tracked list (email alerts are coming soon).