Why are brands choosing content creators over celebrities?
rubans.in video ad, 2 days running
rubans.in has run this video ad on Facebook and Instagram and Threads since 29 Oct 2026: 2 days, still running.
Why are brands choosing content creators over celebrities? For years, celebrity endorsements were the go-to for brands visibility. But creators bring more than just reach. They’ve built their own communities, built recognisable content styles and become a familiar part of their audience’s everyday lives. Rubans recently brought Prajakta (MostlySane) on board as their brand face, and it’s a perfect example of this shift. If you had a brand, would you invest in a big celebrity or the right creator? . . . { Rubans marketing campaign, Prajakta Koli mostly sane, jewellery brand, everyday jewellery, jewelry, Indian jewellery brand, brand campaign, campaign breakdown, content creators, brand strategy, brand marketing, brand face} . . #PrajaktaKolixRubans #marketingcampaign #rubans #prajaktakoli #jewellerybrand
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