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The World's #1 Seductive Attar

The World's #1 seductive attar is now made in Kannauj, India. (Not Paris. Not Grasse. Not New York.) For 1,200 years, Kannauj was the world's perfume capital. Mughal courts shopped there. Marwari heirloom bottles came from there. The Begums of Awadh, Razia Sultan, Jodha — they all wore itr distilled in copper vessels in this little town in Uttar Pradesh. Then in the 1980s, Mumbai-made alcohol spray perfumes flooded India and the deg-bhapka tradition almost died. Kannauj went from 700 workshops to 28. In 2023, Dr. Vasudha Sharma — a Sanskrit scholar who had spent 30 years studying the Kamasutra's "Gandhayukti" (Book 1's instruction for making perfume that activates attraction) — walked into one of those 28 workshops. She told the master itr-maker, Pandit Aarav Mishra, what she'd been trying to find for a decade: "The perfume the Kamasutra describes. The one queens used. The one nobody sells anymore." He said: "I can make that. But it'll take 4 years." It took 4 years. 84 prototype batches. And one modern addition: lab-grade attraction pheromones — the family of molecules the 2004 Nobel Prize in Medicine was awarded for discovering. What they made is Mohini Itr. 🌹 The Kamasutra's 28th-art formula 🌹 1,200-year Kannauj distillation 🌹 14 peer-reviewed pheromone studies 🌹 Now ranked the world's #1 seductive attar by our customers Launch price: ₹999 (was ₹1,999). Free discreet shipping. 30-day money-back guarantee. →